We have launched augmented reality systems for partners and clients here in the Malaysia, including event and exhibition.

Augmented reality is the overlaying of digitally-created content on top of the real world. Augmented reality – or ‘AR’ – allows the user to interact with both the real world and digital elements or augmentations. AR can be offered to users via headsets like Microsoft’s HoloLens, through the video camera of a smartphone like our mobile app or without an app via advanced AR plugins like our eCommerce tool. 

While much of the consumer interest, investment activity and industry hype first focussed on virtual reality, augmented reality is increasingly becoming more prominent thanks to its lack of dedicated hardware. The accessibility provided by AR by not completely restricting the user’s vision along with the vast potential of untethered usage have increased its popularity. 

According to a recent report from Tractica, the installed base of actively used mobile AR apps will grow from 292 million in 2015 to more than 2.2 billion by 2019, representing a compound annual growth rate (CAGR) of 76%.

As demonstrated by the phenomenal success of Pokémon GO – as well as AR’s rapid uptake as a tool in industrial and creative workplaces – AR has an opportunity to enjoy substantial success reaching large audiences.

For more insights into the opportunity AR presents, check out Why the biggest brands are running toward AR eCommerce and why every brand needs an AR strategy now.