Our next-generation digital platforms utilise the latest in Augmented Reality, Motion Capture, and Computer Vision technology built into tailor-made products, including mobile, web-based, kiosk-size, and big-screen AR experiences. Here’s how we do it:

As virtual reality has evolved and found different uses in different sectors, several different definitions have emerged, most of which significantly overlap with one another. Discrepancies exist. The following elements, however, are near universal in framing what VR offers:

• Computer-generated stereo visuals which entirely surround the user, entirely replacing the real world environment around them. Many believe this definition rightly excludes 360 video from true VR.
• Content is consumed and experienced from a viewer-centric perspective.
• Real-time user interaction within the virtual environment is possible.

Mixed Reality (MR)

In a mixed reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact. Rather than just being added to the real world, the experiences instead are interactive to a point where they can be used in many applications. Characters and scenarios can be mixed real world surroundings. Mixed reality technology is just now starting to take off with Magic leap and Microsoft’s HoloLens as two of the most notable early mixed reality apparatuses.

Which One Is Right For Me?

Augmented, virtual, and mixed reality technologies are quickly developing. Figuring out which fits your brand best can be intimidating at first.  The core advantages for  implementing augmented reality is that the technology is easily available, the usage is intuitive and the adoption is far outpacing VR and MR.

At FX CREATIVE, we can guide you through the many benefits of augmented reality. No matter what market you serve or how much of a budget you have to do it, contact us today and we’ll help you create a winning immersive strategy.